Ascent
Due to Covid-19, over 1 million people suffer with long-term smell-loss. With time and training, this is something almost everyone can get back. However, very few people know that this training exists and even fewer actively take part in it. To engage with such a large audience, we used smell to drive united change. With an introduction to smell training, this scratch and sniff awareness campaign brought new hopes of a sensory-filled future. We helped people around the world get their smell back but more importantly we helped them feel themselves again. People were able to experience life in all its glory; the good, the bad and the smelly.