Joe Bike Scheme
Joe is a bike hire scheme allowing riders to pick up their bikes at Costa’s in Newcastle. Coffee and biking go hand in hand, there is a growing craze of quirky ‘coffee/bike’ shops. There has become a ritual where people purchase a pre-ride coffee as the caffeine stimulates you mentally and physically before a ride. Coffee stained ‘Joe’ will be on the outside of Costa’s and you will find your bike there. The Joe app will also navigate you to where the Costa’s are and how many bikes are available at that Costa. It allows you to stop and get your coffee then pick up your Joe bike. Joe is a practical bike hire scheme which will prevent rental bikes from being left abandoned and vandalised around Newcastle, as you are only allowed to drop off your bike at a Costa. Joe bikes will also come with loyalty cards in order to gain free rides and coffee. Joe bikes will support sustainability with the bikes being partly constructed from waste from Costa to prevent non-bio gradable waste.